Project Title: #NorthFaceIt
Project Challenge: Create a print ad campaign for The North Face
Project Description: For this project we were paired with a partner to create a campaign for a brand. My partner and I decided to do a campaign for The North Face. We first started with doing research about the company and their target audience. We wanted to make sure there was a connection with the product and the target audience. We decided to base our campaign on students who study abroad and gain a global experience by "broadening their horizons." For our images, we decided to showcase the person looking at the horizon. We used the hashtag #NorthFaceIt to create a campaign that could be used on social media.
Our Message: The North Face is the brand that makes impossible, POSSIBLE. 
Strategy Statement: "Broaden your horizons with North Face"