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A collection of Advertising Campaigns, Print, and Social Media Graphics.
Project Title: PB2
Project Challenge: Create a print ad campaign for PB2
Project Description: The first step to any campaign is doing research about the product. Through the research, I was able to find what makes PB2 so special compared to regular and other powdered peanut butter products. After researching the product, I was able to find a target audience based on demographics and psychographics. The target audience was college educated and employed women age 25-35 who are striving to live a healthy and active lifestyle. After the research, I was able to design the ad and create the copy. For the design, I decided to go with a floral and pink/brown colors. I wanted to compare how the powdered peanut butter and regular peanut butter looked the same, but the calories differ. For the copy, I wanted to showcase inner beauty.
Strategy Statement: "PB2 is a healthier all natural alternative to regular peanut butter."
Project Title: Equinox Made Me Try It
Project Challenge: Create a partnership campaign with Equinox and PB2
Project Description: The campaign consisted of a print ad, outdoor ad, email blast, print deliverable, and giveaway item. For our print and outdoor ad, we repurposed Equinox's "Equinox Made Me Do It" campaign by giving one of their ads a twist and adding the peanut butter on the model to give it an edgy look. For the email blast, we created a simple blurred background with just the logistics of the event. We wanted to keep the email blast simple yet catchy with a statement image in the background. For the print deliverable, we created a "lenticular" style postcard with the model covered with tattoos and a changing image to the normal skin of the model. We wanted to keep the same edgy style with our print deliverable to keep the campaign unified. For the giveaway item, we decided on blender bottles with small packages of PB2 samples. We wanted our giveaway to be a useful product for our target audience.
Our Message: The all natural healthy powder peanut butter of PB2 concise with the healthy living values of Equinox.
Strategy Statement: "Equinox Made Me Try It"
Project Title: Too Good To Be True | PB2+Equinox
Project Description: We were assigned to do a music video to showcase PB2 to Equinox Gym members using the song "Rumble & Sway" by Jamie N Commons. For our video, we decided to push the envelope, like Equinox did with their "Equinox Made Me Do It" campaign, by creating a "drug deal" type of video where PB2 was the "drug". The video has 2 main scenes with one in the gym and another in a park. B-Roll was added after the main scenes were created. We wanted to make the video a little serious, but at the same time fun to enjoy.
Our group was set up as a small agency, so each of the 6 group members had a job title. I was the Art Director. My role was planning the video and its scenes. I also had to do the editing of the final product. Our group worked well together and we ended up helping each other with our specific jobs.
Project Title: #NorthFaceIt
Project Challenge: Create a print ad campaign for The North Face
Project Description: For this project we were paired with a partner to create a campaign for a brand. My partner and I decided to do a campaign for The North Face. We first started with doing research about the company and their target audience. We wanted to make sure there was a connection with the product and the target audience. We decided to base our campaign on students who study abroad and gain a global experience by "broadening their horizons." For our images, we decided to showcase the person looking at the horizon. We used the hashtag #NorthFaceIt to create a campaign that could be used on social media.
Our Message: The North Face is the brand that makes impossible, POSSIBLE.
Strategy Statement: "Broaden your horizons with North Face"
Project Title: A Limitless Sperry
Project Challenge: Create an ad campaign for a product
Project Description: For this campaign, I wanted to focus on the versatility of Sperry. According to the research conducted, most of Sperry's advertising is centered around it being a "boat" shoe. Originally it was created for boating, but over the years it has transformed into a shoe that can be dressed up or down for any occasion. I wanted to showcase that with a split view of how the same shoe looked in 2 different settings. I created copy that focused on Sperry being timeless, limitless and boundless. Also, I created a storyboard for a 15 sec commercial that could be used on social media such as preroll for a YouTube video. I wanted to make it more engaging with a split screen view. To make the campaign unified I made sure the ads and video were cohesive.
Our Message: Showing the versatility of Sperry and how Sperry can be dressed up or down depending on the occasion.
Strategy Statement: "Sperry is a versatile shoe with endless possibilities "