Project Title: PB2
Project Challenge: Create a print ad campaign for PB2
Project Description: The first step to any campaign is doing research about the product. Through the research, I was able to find what makes PB2 so special compared to regular and other powdered peanut butter products. After researching the product, I was able to find a target audience based on demographics and psychographics. The target audience was college educated and employed women age 25-35 who are striving to live a healthy and active lifestyle. After the research, I was able to design the ad and create the copy. For the design, I decided to go with a floral and pink/brown colors. I wanted to compare how the powdered peanut butter and regular peanut butter looked the same, but the calories differ. For the copy, I wanted to showcase inner beauty. 
Strategy Statement: "PB2 is a healthier all natural alternative to regular peanut butter."