Project Title: Equinox Made Me Try It
Project Challenge: Create a partnership campaign with Equinox and PB2
Project Description: The campaign consisted of a print ad, outdoor ad, email blast, print deliverable, and giveaway item. For our print and outdoor ad, we repurposed Equinox's "Equinox Made Me Do It" campaign by giving one of their ads a twist and adding the peanut butter on the model to give it an edgy look. For the email blast, we created a simple blurred background with just the logistics of the event. We wanted to keep the email blast simple yet catchy with a statement image in the background. For the print deliverable, we created a "lenticular" style postcard with the model covered with tattoos and a changing image to the normal skin of the model. We wanted to keep the same edgy style with our print deliverable to keep the campaign unified. For the giveaway item, we decided on blender bottles with small packages of PB2 samples. We wanted our giveaway to be a useful product for our target audience. 
Our Message: The all natural healthy powder peanut butter of PB2 concise with the healthy living values of Equinox.  
Strategy Statement: "Equinox Made Me Try It"