Project Title: Too Good To Be True | PB2+Equinox

Project Description: We were assigned to do a music video to showcase PB2 to Equinox Gym members using the song "Rumble & Sway" by Jamie N Commons. For our video, we decided to push the envelope, like Equinox did with their "Equinox Made Me Do It" campaign, by creating a "drug deal" type of video where PB2 was the "drug". The video has 2 main scenes with one in the gym and another in a park. B-Roll was added after the main scenes were created. We wanted to make the video a little serious, but at the same time fun to enjoy.

Our group was set up as a small agency, so each of the 6 group members had a job title. I was the Art Director. My role was planning the video and its scenes. I also had to do the editing of the final product. Our group worked well together and we ended up helping each other with our specific jobs.