Project Title: A Limitless Sperry
Project Challenge: Create an ad campaign for a product
Project Description: For this campaign, I wanted to focus on the versatility of Sperry. According to the research conducted, most of Sperry's advertising is centered around it being a "boat" shoe. Originally it was created for boating, but over the years it has transformed into a shoe that can be dressed up or down for any occasion. I wanted to showcase that with a split view of how the same shoe looked in 2 different settings. I created copy that focused on Sperry being timeless, limitless and boundless. Also, I created a storyboard for a 15 sec commercial that could be used on social media such as preroll for a YouTube video. I wanted to make it more engaging with a split screen view. To make the campaign unified I made sure the ads and video were cohesive.  
Our Message: Showing the versatility of Sperry and how Sperry can be dressed up or down depending on the occasion.
Strategy Statement: "Sperry is a versatile shoe with endless possibilities "